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Logo Theory

The Logo in brief represents what equity foundation stands for. The background is the universal set of populance representing the world. Color ‘BLUE’ was specially chosen for it’s natural association with color of the globe. The symbols of ‘Venus and Mars’ represent the female and male population of the world. Both the symbols are placed on the two ends of an ark which is in the act of achieving the state of balance with a ‘Yellow’ triangle acting as a balancing point. Traditionally in India the color ‘Yellow’ has stood for ‘BUDDHI’ or ‘WISDOM’ since ages and is believed to affect a person’s intellect. Universally also the color represents gaiety and harmony, thus the ‘Yellow’ serves best for the balancing point. In the end the composition graphically depict an act of balance between two entities and serves as the face for the foundation.

The logo has been designed by Ashish Asthana (National Institute of Fashion Technology (NIFT ).